Focus on ROI Instead of hits

Words that are normally written with uppercase letters should be written in lowercase and you should use hyphens over trying to separate words with capitals. Before entering a new market, it's crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. Google's index …

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How to reinvent keyword research without looking like an amateur

Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies.? Picking the right keywords and phrases is absolutely essential to your digital marketing and search engine optimisation. Rankings in SEO refers to a website's position in the search engine results page …

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