You still have to go through the same exercise, regardless of whether you are working on a new site or an existing one. With paid search, we can veer away from such a vague and problematic path, allowing us to make informed decisions based on real data. Surgery to repair …

Your back links should be spaced out in terms of both timing and location, and your content should mean something to your audience. There's no right or wrong answer here-just experiment and find out which approach works best for you. Getting your organisation listed in a free business directory UK …

This pretty much just means that instead of numbers you should use text in your URLs, and that the URL should describe what the content is about while being as short as possible. These benefits are fantastic today, but what you really have to consider is their future value. For …

Here's an internal link to another blog post on our site that talks more about internal linking. It won't be long before yours gets buried, giving you only a momentary blip of extra traffic. Are there any places in the UK to locate the finest old rocking horses ? Keyword Article …

With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require …

Google is an endless stream of free organic traffic? and by optimizing your site and working on the critical components involved, you can get this traffic and continually grow it over the coming months and years. Only if your site is completely Flash based or your homepage consists of nothing …

Words that are normally written with uppercase letters should be written in lowercase and you should use hyphens over trying to separate words with capitals. Before entering a new market, it's crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. Google's index …

Strengthening the firm's image and brand answers the question, "Who are we, and what message are we trying to send?" Branding includes the development of packages and labels that speak with the same voice as other marketing messages. You should always Google keywords before committing to them.because it'll help …

Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies.? Picking the right keywords and phrases is absolutely essential to your digital marketing and search engine optimisation. Rankings in SEO refers to a website's position in the search engine results page …